The days of email authentication systems relying on an image or a badge are long gone. In 2023, the new authentication standard is BIMI (Brand Indicators for Message Identification). A BIMI SVG is an SVG (Scalable Vector Graphic) file that is used by email services and other online platforms to verify the authenticity of a brand or company. In this guide, we will explore what a BIMI SVG is, how it works, and how to create one.
What Is a BIMI SVG?
A BIMI SVG is an XML-based vector graphic file that is used to authenticate a brand or company. By using a BIMI SVG, a service provider can verify that the sender of an email or other online message is the legitimate owner of that brand or company. The BIMI SVG file contains information about the brand or company, such as its name, logo, and website, along with a unique identifier that is used to verify the authenticity of the message.
How Does a BIMI SVG Work?
When a BIMI SVG is uploaded to an email service provider, it is used to verify that the message is from the legitimate owner of the brand or company. The email service provider will look up the unique identifier in the BIMI SVG file, then compare it with the information in the message. If the information matches, then the sender is verified as the legitimate owner of the brand or company.
How to Create a BIMI SVG
Creating a BIMI SVG is a relatively straightforward process. The first step is to create an SVG file that contains the brand or company name, logo, and website. The SVG file should also include a unique identifier that will be used to verify the authenticity of the message. Once the SVG file is complete, it can be uploaded to an email service provider.
1. Create an SVG File
The first step in creating a BIMI SVG is to create an SVG file that contains the necessary information about the brand or company. This includes the brand or company name, logo, and website address. Be sure to include a unique identifier that will be used to verify the authenticity of the message.
2. Upload the SVG File
Once the SVG file is complete, it can be uploaded to an email service provider. Most email service providers will have a specific method for uploading a BIMI SVG file. Be sure to follow the instructions provided by the provider to ensure that the file is uploaded correctly.
3. Verify the BIMI SVG
Once the BIMI SVG file is uploaded, the email service provider will verify the authenticity of the file using the unique identifier. If the file is verified, then the messages sent from the brand or company will be authenticated. If the file is not verified, then the messages sent from the brand or company will not be authenticated.
The Benefits of Using a BIMI SVG
Using a BIMI SVG to authenticate a brand or company has several benefits. First, it provides an extra layer of security for messages sent from a brand or company. This helps to ensure that messages sent from the brand or company are legitimate and not from a malicious actor. Additionally, using a BIMI SVG helps to build trust with customers and prospects, as they know that their messages are coming from a legitimate source.
Conclusion
Creating a BIMI SVG is a relatively straightforward process. By following the steps outlined in this guide, you can easily create an SVG file that contains the necessary information to authenticate a brand or company. Once the file is uploaded to an email service provider, it will be used to verify the authenticity of messages sent from the brand or company, providing an extra layer of security and trust.